Small Business Success Story: The Alternative Press

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This is the third in our three-part series “Anatomy of a Startup” about The Alternative Press. Part I described how this startup company is taking on AOL.com with a new model for local news. Part II covered the biggest pain point facing entrepreneurs—how to finance a small business—looking at how the The Alternative Press is doing it. In this last segment, CareerFuel delivers an inside look at what it takes to own and operate your own small business with The Alternative Press.

Unlike the declining business of print journalism, The Alternative Press’s online local news business is expanding to serve a growing need for regional news in an online format. They offer a turnkey solution for people to own and operate their own local news business. For those of us who experienced Hurricane Sandy, local online news sites like The Alternative Press became a lifeline, providing updates about basic services such as electricity, water and emergency shelter. Immediately getting the score on your town’s high school football game is another great benefit. Or, use it to find out what’s going on around town this weekend.

If you are an experienced writer, journalist, or advertising sales manager with an entrepreneurial streak, Mike Shapiro from The Alternative Press would like to hear from you.

This is another segment in CareerFuel’s “How America Works” series, a collection of job search and small business success stories. Do you have a small business success story? If so, we would love to hear about it! http://bit.ly/PuXUB3

Videography by James K. Blake III
http://vimeo.com/jkb3

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